Kolka
Elevating premium e-commerce for Kantha bedspreads and home décor
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Kolka, an Australian e-commerce brand specializing in Kantha printed bedspreads, soft linens, cushion covers, and quilted throws, was struggling to convert website traffic into actual sales. While their products were well-received on public platforms, their own e-commerce website wasn’t performing as expected.
Their existing website lacked premium visuals, clear product descriptions, and a user-friendly experience. The brand’s visual identity was inconsistent, and their website wasn’t optimized for conversions. Kolka needed a strategic overhaul to align their digital presence with their premium product offering.
The Relish Approach: Creating a Premium E-Commerce Experience for Kolka
Relish understood that Kolka’s vision was to elevate their e-commerce platform and stand out in the competitive home décor market. We worked with them to create a seamless, engaging website that not only looked great but also provided an intuitive shopping experience for their customers. Here’s how we brought Kolka’s vision to life:
• Brand Identity & Visual Design
We refined Kolka’s visual identity—upgrading their color palette, typography, and logo. We created a consistent brand look that exuded premium quality, ensuring their online presence reflected the high-end nature of their products.
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• UI/UX Design & E-Commerce Experience
We designed a user-friendly e-commerce website prioritizing clear navigation and an intuitive shopping experience. High-quality product and lifestyle images were used to communicate Kolka’s value effectively.
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• SEO-Optimized Content
We provided SEO-optimized copy to rank for terms like ‘premium bedspreads Australia’, ‘luxury cushion covers’, and ‘Kantha bedspreads’, helping attract qualified traffic.
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• Product Presentation & AI-Enhanced Images
We elevated product appeal using AI-enhanced imagery and enriched descriptions to highlight quality and craftsmanship, boosting customer confidence.
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• Lead Generation & Conversion Optimization
We implemented abandoned cart strategies, clear CTAs, special offers, trust badges, and a streamlined checkout to increase conversions.
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• Digital Marketing & Google Ads
To drive traffic and sales, we ran SEO, Google Ads, and email campaigns, including abandoned cart recovery flows for consistent orders and engagement.
The Relish Impact: How Kolka Achieved Digital Success
- •35% increase in website traffic in the first 2 months, driven by SEO and Google Ads.
- •40% increase in conversions due to optimized UX, AI-enhanced product images, and clear CTAs.
- •Higher brand credibility with a premium, cohesive brand identity across all touchpoints.
- •Enhanced customer engagement through email marketing and abandoned cart recovery.
Technologies Used
- •Backend: Django, Python, Node.js
- •Frontend: React.js, TailwindCSS
- •CMS Platform: Shopify (for e-commerce)
- •Database: PostgreSQL, MongoDB
- •Automation: AI-Powered Image Processing, Google Analytics
- •Cloud Services: AWS, Google Cloud
- •Security: SSL Encryption, OAuth 2.0
- •SEO Tools: Google Analytics, SEMrush, Yoast
Why Relish?
Relish didn’t just create an e-commerce platform for Kolka; we established a digital presence that speaks to their premium offerings. Our strategic design approach, user-centric experience, and SEO-driven marketing positioned Kolka as a leading luxury home décor brand in Australia.
Final Thoughts: Kolka’s Transformation and Relish’s Expertise
From brand identity design to conversion optimization, Relish helped Kolka create a premium digital experience that communicates their value. The website now attracts relevant traffic, converts more leads, and enhances customer trust.