Get the $400 Brand Strategy Report. Free with every engagement.
Senior led brand strategy and custom-coded web development for US founders who refuse to ship templates. The Market Strategy + Brand Direction
What's Included
Three deliverables
one engagement
Strategy first, design second, code third in that order, every time.
01 . STRATEGY
Market Strategy Report
$400 value - included free
20-25 page intelligence brief: your market, your buyer's psychology, your real competition, where you have whitespace. The document we build every downstream decision on.
DELIVERED IN WEEKS 1-2
02 . BRAND
Brand Direction Report
Included free
Brand platform, voice, archetype, visual direction, design principles. The document that locks every downstream design decision before pixel work begins.
DELIVERED IN WEEKS 1-2
03 . BUILD
Custom-Coded Site
From $2,500
Hand-coded, pixel-perfect, fast. No Webflow, no Wix, no template. Built for your brand specifically your codebase to own.
DELIVERED IN WEEKS 3-4
Refund Guarantee
100% delivery gate
Our Promise
We're the first agency we
know of that does this.
Pay only as you approve. The engagement is broken into four milestones — kickoff, strategy, design, launch. Refundable at every gate up to launch. If the Strategy Report doesn't fit your business after delivery, full refund and you keep the report.
No 50% upfront with vague guarantees. No senior-pitch-junior-ship. The same people on the discovery call are on the design review, the code review, and the handoff.
Custom vs Template
A founder's reasonable question: why pay $2,500 when Webflow is $39/month?
Because a template is built for 10,000 businesses, not yours. Your site loads slow because the template ships 4MB of unused CSS. Your SEO is mediocre because the template's HTML wasn't written for your content. Your brand looks like 200 other small businesses on the same Webflow them
OPTION A
Template site
- Built for 10,000 businesses
- 3–5 second page loads (heavy CSS bundles)
- HTML written for generic templates
- Monthly fee. Cancel = your site disappears
- Visually constrained by theme
OPTION B
Relish custom-coded
- Built for yours specifically
- Sub-1-second page loads
- HTML written for your content and SEO
- One-time build. Codebase is yours to own
- Every pixel decided for your brand
Mutual Fit
We say no often. Here's how to know if it's yes.
We're a fit if you...
- Have a real business doing $250K+ in revenue
- Can invest $2,500–$15,000 in brand + web
- Want a senior team, not a sales rep + offshore
- Want strategy before pixels
- Can hold a 4–8 week timeline
We're not a fit if you...
- Are pre-revenue or "just starting out"
- Want a logo for $500 or a Fiverr-tier engagement
- Want the cheapest option above all else
- Want pixels now and "we'll figure out strategy later"
- Need it live by next week
Prajjwal
FOUNDER, RELISH
A Note from the Founder
A Note From Prajjwal
I'm Prajjwal. I'll be on your project. Every brand direction call, every design review, every milestone signoff me, named, in writing, in the contract. The work that leaves our studio is signed by me. If you've been burned by an agency that pitched senior and shipped junior that doesn't happen here. There are 6 of us. We turn down more work than we take, and we take work because it interests us.
Apply below. If we're not a fit, I'll tell you in the first call and refer you to someone who is.
— Prajjwal
Process
Apply for an engagement
Takes 2 minutes. We respond to qualified applications within 4 business hours.
01
Apply
2-minute form. We respond within 4 business hours.
02
Discovery call
45 minutes with Prajjwal. Free, no pitch deck.
03
Scoped proposal
Fixed price, fixed milestones. 48 hours after the call.
04
Begin
25% to start. Refundable at every gate.
01
Apply
2-minute form. We respond within 4 business hours.
02
Discovery call
45 minutes with Prajjwal. Free, no pitch deck.
03
Scoped proposal
Fixed price, fixed milestones. 48 hours after the call.
04
Begin
25% to start. Refundable at every gate.
Selected Work
Work we're proud to put our name on.
FEATURED · B2B LEAD GEN
VMCO
Revolutionized sales and digital presence for Saudi Arabia's F&B and equipment giant with custom CRM integration, premium web design, and streamlined lead generation. Achieved 50% increase in website traffic and 35% improvement in conversion rates.
STRATEGY · BRAND · CODE
FEATURED · BRANDING
DIYĀFA
Crafted a premium brand identity and scalable CMS platform for an F&B leader targeting the aviation industry. Designed a minimalist, modern aesthetic with interactive features and lead generation tools that increased quote requests by 40%.
STRATEGY · BRAND · CODE
FEATURED · B2B LEAD GEN
Alyah Audit
Enhanced digital authority for a premier Dubai accounting firm with 3D visual elements, premium branding, and conversion-focused design. Integrated lead generation tools and SEO optimization resulting in 45% more qualified leads.
STRATEGY · BRAND · CODE
FAQ
Questions founders
ask before applying.
If yours isn't there, write it into the application. Real people read every one.
A freelancer ships pixels. We ship a Market Strategy Report, a Brand Direction Report, and a custom-coded site that's yours to own. Freelancers do not deliver strategy at this depth, and they do not write code from scratch most assemble Webflow templates. The work is not comparable.
You can. AI will generate something serviceable. It will also generate something that 50,000 other small businesses generated the same week same patterns, same components, same template feel. If your business is at $250K+ revenue and you compete with serious players, looking generic is the most expensive choice you can make.
Full refund of every dollar paid to date, and you keep the report. It's in the contract. We've done this twice in three years.
We respond to qualified applications within 4 business hours during US working hours. Our team works overlapping hours by design. Prajjwal takes calls during US East Coast and West Coast business windows.
Webflow and Wix are templates. We write your site from a blank file. Hand-coded HTML, CSS, and JavaScript. Sub-1-second load times. SEO-native markup. Your codebase to own — not a monthly subscription you lose access to if you cancel.
Refundable at every milestone up to launch. If you cancel at the strategy gate, you get every dollar back and keep the report. If you cancel at the design gate, you get the kickoff and design payments back. Same at the dev gate. Nothing is refundable after launch.
Apply
Apply for an engagement.
Takes 2 minutes. We respond to qualified applications within 4 business hours.
Reviewed by Prajjwal
Founder · reads every application
Response time · 4 business hours
Qualified applications get a direct reply with availability and next steps. If we're not a fit, you'll hear that too.
3 of 4 slots remaining
Q3 2026 cohort. We onboard 4 founders per quarter.
One Last Thing
