DIYĀFA
A New Era of Premium F&B Branding and Digital Experience
DIYĀFA represents more than just a branding overhaul for an emerging F&B giant—it's an embodiment of elegance, innovation, and functionality, tailored to meet the sophisticated needs of the aviation industry in Saudi Arabia and beyond. The brand was looking to elevate its image and create a digital presence that matched its premium service offerings. They needed to showcase their high-quality F&B products to elite clientele in industries such as aviation while maintaining seamless operations on the backend.
The Relish Approach: Integrating Creativity with Cutting-Edge Technology
At Relish, we took on the task of building a digital identity for DIYĀFA that resonated with the luxury aviation market. Our challenge was clear: to combine the creativity of the F&B industry with the high-performance expectations of the aviation sector. DIYĀFA needed a visually stunning website with user-centric design, robust functionality, and the flexibility to scale as the business grows.
Here's how we delivered:
• Brand Identity & Visual Design
We started by creating a premium, cohesive brand identity that would appeal to both the aviation industry and high-end F&B consumers. The logo, color palette, and typography were carefully designed to reflect DIYĀFA's luxury positioning and brand values—elegance, innovation, and quality.
• UI/UX Design & Digital Experience
The website design was crafted with a minimalist, modern aesthetic that is visually appealing and highly functional. We implemented intuitive navigation, seamless browsing across multiple device types, and used premium visuals to portray DIYĀFA's product offerings. Each page was designed with an emphasis on UX best practices to ensure a smooth customer journey from awareness to conversion.
• Custom CMS Platform for Seamless Management
To manage product listings, orders, and customer interactions, we developed a customizable CMS platform that allows the DIYĀFA team to easily update content and track performance. This content management system provides real-time analytics, and integrates directly with sales processes, enabling DIYĀFA to efficiently manage business operations.
• Interactive Features & Lead Generation
We integrated CTAs strategically throughout the website, ensuring users could quickly request quotes, place orders, or get in touch with DIYĀFA's sales team. An interactive product catalog and quotation generation tool made it easy for customers to inquire and receive pricing within just three clicks.
• SEO Optimization & Marketing Strategy
To make DIYĀFA visible to the right audience, we implemented SEO-optimized copy for product descriptions and key landing pages. By targeting niche keywords like 'premium F&B for aviation' and 'luxury catering supplies', we ensured that DIYĀFA's website ranked highly for local and industry-specific searches. Additionally, we set up email campaigns, social media marketing, and Google Ads to attract high-quality leads.
The Relish Impact: Delivering Results for DIYĀFA
Key Results:
- •45% increase in online leads, driven by a user-friendly website with effective CTAs and an easy-to-use quote generation system.
- •40% increase in organic traffic in the first 3 months, thanks to SEO optimization and targeted digital marketing.
- •Improved brand perception, with a premium design that reflects DIYĀFA's commitment to quality and innovation.
- •More efficient internal processes, with a custom CMS that enables DIYĀFA to manage product listings and customer inquiries seamlessly.
Technologies Used
- •Backend: Django, Python, Node.js
- •Frontend: React.js, TailwindCSS
- •CMS Platform: Strapi, WordPress (custom modules)
- •Database: PostgreSQL, MongoDB
- •Automation: AI-Powered Bots, Celery
- •Cloud Services: AWS, Google Cloud, S3 Bucket
- •Security: SSL Encryption, OAuth 2.0
- •Analytics: Google Analytics
Why Relish?
We don't just create websites. We create premium digital experiences that empower brands to grow and thrive. From brand identity to custom CMS and lead generation strategies, Relish worked with DIYĀFA to help them position themselves as the go-to supplier for the aviation industry and beyond. Our design excellence and strategic approach enabled DIYĀFA to engage a wider audience, generate more qualified leads, and build a strong online presence.
Final Thoughts: DIYĀFA's Success and Relish's Strategic Impact
With a focus on brand alignment, user-centric design, and scalable systems, Relish helped DIYĀFA build a powerful digital presence that supports both their short-term goals and long-term growth. Their new website reflects their premium positioning and provides a seamless experience for their customers—solidifying their status as an innovative, trusted F&B supplier in the industry.