TrueClean
Real Freshness with Eco-Friendly Cleaning
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TrueClean sought to offer a premium, eco-conscious cleaning service that went beyond surface-level cleaning, addressing the common issue of lingering chemical residues and unpleasant smells. Their goal was to provide genuine, lasting cleanliness using eco-friendly products that are safe for children, pets, and the environment. But without a strong digital presence, they were missing opportunities to engage customers effectively.
Relish's Role: Transforming TrueClean's Brand Identity and Digital Experience
Relish Development Solutions was tasked with giving TrueClean a premium, user-friendly digital presence that aligned with their eco-friendly values. Here's how we achieved it:
Our Strategic Approach:
• Brand Identity Creation
We designed a modern logo using the EcoGreen color palette, symbolizing sustainability and trust. The visual identity was carefully crafted to align with TrueClean's premium service and eco-conscious mission.
• UI/UX Design
Through AIDA marketing principles, we built a user-friendly website that captured interest with clear messaging and intuitive navigation, guiding users from discovery to booking.
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• SEO-Optimized Content
Our team crafted SEO-friendly content focused on Vadodara-based keywords, improving local search visibility. TrueClean now ranks for terms like 'eco-friendly cleaning services in Vadodara,' helping drive relevant, organic traffic.
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• Lead Generation Tools
The quick quote tool streamlined the booking process, allowing visitors to instantly get a quote and book a service through WhatsApp. This feature boosted conversion rates and client engagement.
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Technologies Used
- •Backend: Django, Python, Node.js
- •Frontend: React.js, TailwindCSS
- •CMS Platform: Strapi, WordPress (custom modules)
- •Database: PostgreSQL, MongoDB
- •Automation: AI-Powered Bots, Celery
- •Cloud Services: AWS, Google Cloud, S3 Bucket
- •Security: SSL Encryption, OAuth 2.0
- •Analytics: Google Analytics
Key Results: What Relish Delivered to TrueClean
Key Metrics:
- •40% increase in website traffic within 3 months, driven by SEO optimization.
- •30% higher conversion rate thanks to the quick quote feature and WhatsApp integration.
- •Increased visibility in Vadodara, ranking for local cleaning service keywords.
- •Improved customer engagement through a clean, intuitive user interface.
The TrueClean Success Story: Scaling a Premium Brand Online
With a strategic focus on branding, UI/UX design, and lead generation, Relish helped TrueClean create a premium digital presence that resonates with their audience. Now, TrueClean is not only visible online, but their business is flourishing with a constant stream of new inquiries and enhanced customer satisfaction.
Final Thoughts
Relish transformed TrueClean's brand presence online, helping them build trust, increase leads, and streamline their customer journey through strategic branding, SEO optimization, and user-focused design.